Modern molecular imaging methods, such as optical imaging and magnetic resonance, are commonly limited by the amount of molecule-specific contrast they generate. Most MR images simply show water; most interesting endogenous targets for optical imaging do not fluoresce, hence they can only be detected by absorption methods that are limited by scattering. I will review two recent developments-intermolecular multiple-quantum MR imaging, and nonlinear optical imaging using femtosecond pulse shaping-which use new physics to increase the range of applicability of these techniques.